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The BetAmerica identity is a symbol of quality and a promise to our customers to uphold ideals of honesty and integrity within the industry we represent.

The purpose of this guide is to define the BetAmerica visual brand standards and expression guidelines.

Following these guidelines will assist in the execution of unified messaging and communications with our employees, customers and third parties.

Consistency, clarity and constancy. From marketing collateral to online customer engagement and promotional messaging, this guide will assist in ensuring all parties accurately represent the integrity of the BetAmerica brand.


Who we are

  • BetAmerica is a real-money gaming website offering:
    • Horse race betting
    • Greyhound betting
    • Daily Fantasy & Handicapping Contests
  • BetAmerica is US based, regulated, trusted and secure


  • Launched in 2007
  • Paid out over $150 million to players
  • Over 125,000 registered users
  • Over 200 racetracks available
  • All 3 major US professional sports covered