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Platform

Mission

To provide the widest range of legal online gambling and fantasy sports to U.S. residents.

Vision

Online gaming should be legal safe and secure... but still be fun, exciting and rewarding for each individual customer.

Position

Your fun and trusted ADW. Lots of fun AND lots of safety / security.

Personality

Genuine, helpful, professional and friendly, occasionally with a sense of humor.

Value Proposition

Service, Value and Variety.

What is the “BETAMERICA” way to play?

WE CARE MORE ABOUT OUR PLAYERS (EXEMPLARY SERVICE)

  • Customer service focused, we value every individual player
  • BetAmerica staff love racing and fantasy sports games as much as the players do
  • The lowest entry point VIP program (only $25k handle)
  • Everything we do is legal, safe and secure
  • Friendly and insightful persona and tone, not talking like a corporate stiff to players. We’re real, not robots.
 

WE OFFER THE BEST VALUE FOR OUR PLAYERS (EXCEPTIONAL VALUE)

  • Best value racing wager rewards
  • Best value and most innovative promotions
  • Best value sign up bonus
  • Best value fantasy sports

WE ARE A CUSTOMER FIRST BRAND (PRODUCT / VARIETY)

  • The only website offering every type of racing along with fantasy sports and games – all from one account
  • We build our products like our customers want us to :
  • Listen to feedback
  • Conduct regular surveys
  • Mobile (everything, everywhere)
  • Simple to use and play
  • Player Education and Assistance
    • We want you to win!
    • Introduction to racing and glossary
    • The widest range of free handicapping information available
    • The ultimate range of PPs available (Equibase, Trackmaster and Timeform US)
    • The best blog advice and previews on racing and sports
 

BE A ‘BETAMERICAN’ (ENGAGEMENT)

  • Online activity through social media, blogging and chat function on site
  • Support racing: Brand Ambassadors (Mike Smith, Alex Solis)
  • Most innovative VIP programs (experiences and engagement)