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BetAmerica retail sportsbook launches in Colorado

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September 24th, 2020

Churchill Downs-owned sportsbook, BetAmerica, today launched a new BetAmerica retail sportsbook at Bronco Billy’s Casino in Cripple Creek, Colorado.

The launch of the BetAmerica sportsbook is in partnership with the owner of Bronco Billy’s Casino, Full House Resorts. The partnership also includes plans to launch a BetAmerica online sportsbook throughout the state of Colorado, subject to gaming license and regulatory approvals.

The new BetAmerica Sportsbook at Bronco Billy’s Casino features 10 betting kiosks and two windows, and offers the opportunity to wager on a large range of sporting events, including professional and collegiate sports in the U.S., along with major international sports.

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"Colorado is home to some of the most passionate fan bases in both professional and college sports, and we’re thrilled to offer our state-of-the-art sportsbook and look forward to launching online in the near future, pending regulatory approval," said Ian Williams, President of BetAmerica.

A separate agreement with Full House Resorts saw Churchill Downs open a BetAmerica sportsbook at the Rising Star Casino Resort in Rising Sun, Indiana, and launch online sports wagering across the Hoosier State last year.

BetAmerica also operates sportsbooks in New Jersey, Pennsylvania, Michigan, and Mississippi.