Brett Favre joins TwinSpires team for new campaign

Profile Picture: Annie Moore

January 14th, 2021

As TwinSpires expands to best serve customers across horse racing, casino and sports, it is launching an exciting new campaign, with a partner who represents a core brand value.

TwinSpires is your Bet Dedicated partner, and the company found a dedicated partner in Pro Football Hall-of-Famer Brett Favre.

Favre signed onto a multi-year deal to be a TwinSpires ambassador and the face of the Bet Dedicated campaign.

Bet Dedicated embodies TwinSpires' commitment to players across racing, casino and sports. TwinSpires’ parent company, Churchill Downs Incorporated, has proudly had your bet since 1875 and is pleased to showcase that continued commitment to players to provide a fun, reliable experience.

"I knew this was a campaign I could get behind the moment it was introduced to me," Favre said. "I was never the biggest or the strongest or the fastest, but throughout my career I outworked the guys that had the same dream, because I was the most dedicated."

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In an exciting first chapter for this campaign, TwinSpires will launch its new online sportsbook and casino product in Michigan soon, pending final regulatory approval.

A 20-year veteran of the NFL, Favre’s dedication to his sport led him to become the first NFL quarterback to pass for 500 touchdowns, throw for 70,000 yards, and complete 6,000 passes, and earned him a spot in Canton.

Favre showcased his Bet Dedicated commitment in a new video commercial, a cornerstone of the campaign.

“As a campaign concept, Bet Dedicated is not only a reflection of our heritage, but also the brand promise we are making to our players,” said Sean Phinney, VP Online Gaming for TwinSpires. “Brett epitomizes what it meants to be dedicated, and we’re thrilled to have him star in this campaign as we launch the TwinSpires online sportsbook and iGaming platform into Michigan and other states.”

Churchill Downs recently announced that all of its BetAmerica sportsbooks would rebrand as Twinspires in the first half of 2021. The mix of retail and online sportsbooks that will transition to the TwinSpires brand are currently available in New Jersey, Pennsylvania, Indiana, Mississippi, Michigan and Colorado.